Castle tankard 2013 launched

By Patience Tandawa

THE 51^st edition of the Castle Tankard Sponsorship has been officially launched with this year’s edition expected to be bigger and better.

The event has become associated with one of the biggest promotion of the year on the beer calendar, the Castle Tankard Promotion. In a statement, Delta Corporation Manager Mr Maxen Karombo said the promotion has grown from strength to strength over years and is billed to be a big event.

“Our theme for the running of the Castle Tankard this year is “Destination Perfection.” This theme re-affirms the Castel Tankard as the country’s most prestigious horse racing event and establish that the Castel Tankard horse racing event, only “Perfect Moments” take place that is the perfect race, the perfect finish, the perfect entertainment, the perfect beer, perfect prizes, the perfect lifestyle.

“We want to inspire consumers to achieve their own perfect moment, hence high consumer engagement through various activities on the race day and the national consumer promotion. Our commitment this year is to have the, Perfect Reward $50 000 stake money, Perfect Promotion over US$250 000 in prizes to be won by consumers, Perfect Entertainment Music, Fashion, Sky Droppers, Dash for cash, live bands, sharing perfect moments and trade promotion with over US$70 000,”said Mr Karombo.

The premier race run over 2, 000 meters will be the feature race on May 4 2013 at Borrowdale Park race track on a race track on a race card with 7 other races all sponsored by Delta’s brands namely Castle Milk Stout, Castle light, Golden Pilsner, Zambezi light, Bollinger’s Carling Black label.